Thank you for your thoughts everyone.

I'm surprisingly making some head way with building the relationships. The suggestion of buying their products, joining memberships, helping them out with content, becoming their affiliates has worked surprisingly well so far.

While I haven't asked for any JVs yet, I am certainly becoming more familiar with some of the big players so far.

It's definitely a process...but I'm not planning to do a big launch until late in the summer/early September so I got some time to work with...

I appreciate everyone's response. It has been very worthwhile!