"But getting in contact with the owner of a big business is not pretty easy these days."
Well... I'd argue that one.

Back when I first met Mike (Merz) was when I was a inexperienced virgin to info-marketing... and he could confirm that I first connected with him talking about "launching" my "product". It was a $7.20 general concept product with no upsell, poor conversion and pretty well nothing going for it other than it being a really fun and inspiring read for novices.

But I didn't know any better so I contacted Mike to find out how I'd go about getting it launched. (I clued in shortly after and realized that I simply didn't have an offer and funnel or any event-based launch strategy to make it happen). That was how I cut my teeth.

BUT... get this...

Before I "clued in", I was already in talks with John Reese's main guy, Rich Jerk's main guy etc etc. I had their ear. I had their phone numbers and we were emailing back and forth. I even sent a "product sample" to John Reese's office. NONE of that was difficult.

How I got their info, how I approached the initial contact, how I quickly built rapport and how I positioned my proposal is what got the ball rolling. In my case, my so-called-product back then was a flake (with so many short-comings, in hindsight, that I could fill up a 50 page booklet just examining my ill thought out ways)... but getting in touch and talking to the established marketers wasn't much of a big deal even back when I had zero relationships, zero credibility and (as I mentioned) zero ready-to-launch product.

And these days in the world of Twitter, Facebook, Skype etc... it's SO MUCH easier to get anyone's contact info. Then it's just a matter of the approach.

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BTW... technically I DID write a "50 page report" detailing my flawed beginner mindset. Direct download here if you're interested: http://www.robthegenietoth.com/rude-reply-report/ (though that rant-in-a-PDF won't teach you how to actually build your relationships. might provide some insights though).