By doing this, you instantly get access to the person. If you have the money to spend, this is an easy way to cut the line and go straight to the top.
2) Selling lots of their stuff.
If you find yourself on a JV leaderboard, the product owner will get in touch with you. You might even find yourself on the phone with them soon after
Anyway, I'm going to give your last question a shot. How would I get into "that" position? I'm not 100% sure because I charge for product launch help.
However, a good place to start would be to get proper training for certain aspects of the launch. If you have special expertise (e.g. recruiting JVs, programming, affiliate management), you can definitely find a lot of people who need you.
Another thing you could do is help for free. I think there's two ways of doing this. One way is to simply provide suggestions to improve someone's product, website, or sales funnel (e.g. your ebook is full of typos, your videos don't play, you could make more money if you added another upsell and downsell). People appreciate it when other people try to help them, especially if these people don't expect any compensation. You could always mention in passing that you're a ________, so if you impress them enough, they may pick up on it and ask if you want to hop on board.
The other way is to offer to work on their project for free (or even to intern at their company). If you have specialized skills and you offer to work for free, it'll be a lot harder to say no. They win because they get an expert who can do important work for them, plus they save money. You win because you get experience, you build your portfolio, and you make that important connection.
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