A good subject line is one that gets opened... that sounds obvious, but I'll explain a few things about getting them opened...
First you have to understand that marketers are getting JV proposals many times a day... what is going to make yours different?
Don't tell them in your subject line that it's a JV... why not try something as simple as "Hi Candace, please read" or "Hi Candace, did you get this?"
Something that keeps people wondering will get it opened... that curiosity factor is called the Zeigarnik effect and basically means that people can't stand to have questions left unanswered.
And many people won't read an email the first time they get it... but if they keep seeing it over and over and over again they will eventually open it. And keep writing them emails, sending them letters via mail, calling them, and faxing them until you they say "Yes" or "No" ...
More than anything, make sure you have a well planned out JV offer for them.
Reply With Quote