Quote Originally Posted by Candace Gill
Hi Sam,

Thanks for your advice, I will try the simple Zeigarnik approach. I was making the mistake of including JV in the subject line, although the emails were getting read and some JV's did come about, but I really like making them curious about my offering.

You are right, it is always nice to see other young motivated entrepreneurs :-)

I must say, I am very impressed, I downloaded your Business Sexcess e-book and audios, and you had me intrigued :-)
The sales copy was phenomenal, and I love that I can listen to the audios and continue to work.
The information is priceless, and I really like how it has a nice little twist.

Awesome Job!

Thanks again,
Candace

Candace

I had originally wrote you a long reply talking about the Zeigarnik effect and about some examples from mark joyner from years past, and how I first heard this term from him years ago in a product he produced. Unforunately the board seems to secretly hate me and logged me out when I went to post the message, so lost all that was written.

The bottom line is this. Godfather of marketing Mark Joyner's testing, as well as from many of us that have followed has demonstrated 2 things. Curiousity does work great, but it will only pull the results you want if the Zeigarnik effect is properly used.

Just because you got your prospect to open your email doesn't mean that they will be responsive to it, even if they have the potential to be responsive. You do want to have them in the right mindset and not "fool" them into opening your message.

A great example Mark Joyner provided was this. He sent out an email with a great heading of "Name, This is barely legal...". He actually DID get a great -response- in clickthroughs but not particularly great conversions into action on his offer. He attributed this to the fact that hey were not in the right mindset from the beginning of opening the message.

The lesson here is that there may be a way to use the Zeigarnik effect, but still remain focused towards your target audience. In your case meaning you don't necessarily need to be afraid of intentifying the message as a jv proposal. The 2 are not mutually exclusive.

If this is in a higly marketed niche like IM is, off the top of my head an example of this would be something like "John, ready to see a JV that is different?" or "What do most JVs have in common?". A little effort could even come up with something much better. Of course you need to follow through with providing something that IS different, but the point here is that you can still arouse curiosity, but you target your prospect and have them in the right mindset to be accepting to a possible proposal.

I also think that scott has a very good point here about testing several different headlines. It has the added advantage of being more personal if 2 or more fellow marketers both recieve a proposal and discuss it amongst themselves...and don't think they don't.

Also in your message the more that you can individualize or target it to your prospect the more responsive they will be to your JV email. If you can indentify with them personally or tell them why you think that they personally would be a jv partner, it will go a long way to improve response beyond just opening the message.

Good luck