Great clarification from Thomas.

I know most simply want the "big guys" who will "mail for me" so they want a "JV Manager"... (which personally I like to just call an Affiliate Manager as that's precisely who they are recruiting).

But, most launches never go anywhere because what they really first needed was a Product Launch Manager (or Project Manager, in my preferred lingo).

The point is, someone who can really oversea the whole attack plan not just recruit affiliates.