Laurie,
I'm a little new to the forum too, but been around for a while (in sales & mktg online & off)... Here's my take...
If you're wanting to make some money selling to your FB group value... and if they've come to
know you basically on a free communication basis like FB direct monetization can be difficult... however
if you offer massive value in relation to the product you sell or promote to someone who does, I think
you should be alright... For example... let's say you offer a 4 week coaching program on x,y,z for $19.95 and
include a 60 day money back guarantee. Maybe do one hour of teaching and one hour of live Q & A afterwards
twice a week... etc. etc.
Sure it probably seems a bit over the top, but you'd be surprised how many people would take you up on the
offer... BTW you could sell your program on a webinar.
Just some thoughts... Remember, massive value to a target market you know & like and they know & like you
and you have the makings of a win win all the way around.
btw I left out trust, because for the most part that's assumed until you or they do something that
damages that bond.
Hope that helps.
Rob