DON'T USE TESTIMONIALS on Your Sales Page...

[Desmond Ong]

Hey folks,

It's Desmond Ong, reporting some great tips here again. (I do have a blog, but seems no one is reading it, might as well post here)

Alright, let the cheesy tip of the day begin.

DON'T USE TESTIMONIALS ON YOUR SALES PAGE...if you can get case studies.

I have a info business in the dating niche with a business partner of mine from England. Basically, he is the face of the business and I do all the marketing stuff.

Recently, we did another mini-re-launch for a product that we called "The Bar Pickup". It's basically a tiny DVD course that we are selling for $197.

My business partner, Darren, was telling to use the "stale" testimonials from our previous "dating students" because we were short on time as the launch day was nearing us. I wasn't convinced and I told him something that literally boosted our conversion.

I told him to get a few of his geeky friends who were looking for girlfriends and then go to a nearby bar and video recorded the some scenes. (I'm not going to go deep into this)

The point is, my business partner came out with 3 excellent cases studies about how three geeks literally "changed" their lives after meeting him. So, our sales page is all about the 3 men and the benefits of using our system.

And guess what? We had a whopping conversion of 7.8% for our main list and our sub-list gave us a conversion of 12.9%. (Stats might not be accurate -- we did some mistakes along the way)

We didn't even hire a copywriter to write us a sales copy.

What I Learned: Case studies ARE WAAYYYYYY more effective than reviews or testimonials.

Cheers
-Desmond

P.S. This might not work in other niches though. But it might just work in some popular niches that you can see instant results like make money online.

P.S.S. I would also like some feedback this. Thanks. ;D

[Mike Hersh]

I totally agree with you. Case studies are the best "social proof" that you can find.

People are always wondering if they will have the same success as you have as the product owner. Showing them that other people succeed with the system can boost your conversion.

As we saw in your case.

Keep up the good work, I see you are testing a lot of things lately

Mike G

[Desmond Ong]

Yeah Mike.

I've been testing lots of stuff.

Been finding ways to boost my conversion without spending thousands of dollars on copies and designs.

[Mike Hersh]

You can always write them yourself if you know how to

I create my own sales pages and they convert very well. If you have time you can take a few lessons and save money for years to come.

Cheers,

Mike G

[Desmond Ong]

Hey Mike,

Yeah I am a believer that marketers need to know how to write sales copies.

Unfortunately, I'm still in college and I don't have time to put effort into copywriting at the moment. I basically "leverage" and "outsource" a big part of my business. ;D

[Daniel0604]

Thats some good stuff yet again Desmond. I am working on a product right now and was thinking about doing the case study thing myself. I was going to give a discount to individuals and then give them a time frame to start making it work. Now I know that it works so that may be the route I take.

[Desmond Ong]

Hey Daniel,

Don't give away discounts. Just give them your product for free.

[joel chue]

Desmond, you really have done extensive testing and got
good results from it.

Case studies definitely is a stronger 'social proof'!

[Mike Humphreys]

Why not use testimonials and case studies? Any social proof you can offer in the sales letter will help lift the overall response rate.

[toddperk]

I agree that case studies can be much more compelling than testimonials.

Keep up the great work!

Cheers,
Todd