That's right, It's amazing how many people try to persuade a jv by telling them that they have a great product to sell. It's not enough to do this especially with someone you have no relationship with.

You should also work on building a relationship before you ask for a JV. If you have done your homework correctly in your niche, you will have a list of people who are authorities in your niche with lists so even before your product launch, make contact and build a relationship rather than trying to pitch to someone you don't know.