I have never done my own launch yet but I believe that there are 7 secret elements in order to create a successful product launch. These are:

1. JVs /Affiliates:
You have to create your army of affiliate and JV partners. You have to give them a good reason to promote your product. A nice commission is NOT enough. You have to take care of your JV partners. Give them lots of promotional material. Educate them, show them how to promote your product and give them all the kinds of promotional materials. Show them how to make money with your product, what will work and not. Build excitement around your product and show them how easy it is to make a commission from your product(s). You have to "market" your affiliates how to "market".

2. Create A Buzz For Your Product And Name By Preselling Yourself And Product.
Give your subscribers lots of useful information for FREE. Create different free educational videos, free ebooks and audios with lots of free information related to the subject of your product. Not sales material but some really good information that you would normally sell. Show them a preview of what they will get. Educate your subscribers and website visitors so they trust you enough, become an authority around the niche of your product. Build excitement around your product and a buzz about the product so they can’t wait until they can buy your product.

3. Early Bird List:
Build an Early bird list (waiting list) with the help of affiliates, JVs and yourself. This list has at least 3-5 more value than any other I.M. list you have. These are almost buyers of your product. On this list you will have people that are interested about your product and almost decided to buy it. They will get the "secret page" where they can buy your product usually 1 hour before it officially launches.

4. Bonuses To First Buyers:
Give different extra bonuses that are related to the product to the first 100, 200 300 buyers that will buy the product. People might be 99% interested but there always will be people that will leave it for later, and later never comes. Urgency helps. Why not buy it now and also get the free bonuses?

5. Your Product:
Of course you also have to give a really good product that is valuable and will help people. Don’t only give a 100 pages ebook. Create a video series showing them exactly instead of just telling them in the ebook. Also create audio versions of your product. Different people like different formats. Create more bonuses. This can be also an ebook, a video, an audio interview etc something that will give real extra value to the buyer.

6. Salesletter:
Also a good saleletter written by someone with good copyright skills is also needed. However if you have successfully created a buzz around your product and name and have thousands of people waiting you to go live they will not even read and look on your salesletter. They will be busy clicking the “buy button”.

7. O.T.O.
The people that bought your product are in a "buying mood" so if they bought your $97 product a large percent will also buy your one time offers.

All the best,
Andreas Spyrou