Hi Sterling,

You can simply made valuable and helpful video blog posts and tell your subscribers that you have them up. You do not necessarily need to constantly give them freebies. What they need is information.

Now I do agree that you have to define how you are going to approach your list. What kind of personality do you want to evoke and what kind of outcome do you want to happen? Defining these will make your campaign more targeted to what you want your subscribers to do. It will result in a highly responsive email list.

Hope that helps,

Aira