Quote Originally Posted by Paul Teague

I've given them a simple questionnaire asking what they want me to show them, or what question they want answered, and promised it will be a pitch-free zone.

I'll see how it goes.

I'll record the webinars and use them as a product, but I thought I'd give it a try, see if I can make a more personal connection.
I've never done something as interactive as this but I can see it working and giving value and creating a real relationship with people.

We do something similar in that we ask our newsletter for product / album recommendations regularly, tell them what others have suggested, what is coming up and even though it is through a newsletter it sort of feels like a bit more of a conversation / discussion.

I got this idea from the hypnosisdownloads.com newsletter - they mail just once a month, not with a big sales pitch, but just a couple of articles, site updates, new experiences, but importantly a little section at the end which shows which products were recommended last month and sold well (the suggestees get a free iPod for best sellers), and what the new albums based on suggestions are for this month. Really simple formula, but I really like it and it is one of the few newsletters I actually look forward to and seriously read.. and I know this wouldn't be the case if they were mailing me 5x a week with junk articles and overhyped offers..