Again I agree with John - dont give away the candy store. Just give away a sample of the candy, build yourself as an expert in doing so, and you will develop a following. Then when you tell your list to purchase something, they will do what you say.
As a rule, the more frequently you mail offers to your list, the more responsive it will be.
You will literally have a percentage of your list that will buy every single thing you recommend. It is powerful stuff.
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