Mitch,

Quote Originally Posted by Mitch-Sanders
What I plan to do, to warm the list up, is do 4 emails over the course of 30 days, which each email just giving them something for free
That's not "warming your list" that's training them to expect free stuff.

If you want to warm your list then you need to manage their expectations
by sending them promotional emails.

Yes, provide them with good quality content in your emails, but if you just
send them free stuff.. that's what they'll look out for in your future emails
and when you do start to send promotional emails.. it'll be a culture shock!

With that type of list I'd suggest at least 2 emails every week. I'd look for
affiliate offers that are on topic and offers that are closely related. So, for
example, bike parts and instructional videos on riding tecniques would be
highly relevant. Offers for insurance, travel, leisure clothing, bike related
games etc. would be close enough to be of interest.

John