Quote Originally Posted by rebecca jenkins
Hi Richard,
Howabout turing your question around, and asking youself how many leads would you be happy with? If you are not at a level which pleases you experiement with new tactics and appraoches, most importantly track them all then do more of the ones that bring you the best results. Tracking is so important so that you can focus your time and energy where you get results. Regards Becky
What Becky says here is key. Like I said before - it isnt about volume of leads. It is about quality. What would you rather have - a list of 10,000 subscribers that convert 5% every time you send them an offer or a list of 50,000 that convert .25%?

The smaller, higher quality list will generate more income.... and in today's environment of having to pay a service provider per email you send, it's more cost effective to send to a smaller more responsive list too.

If, ultimately, you are wanting to set some income goals based on the # of leads, here is another way you could do that. And understand this is a very general way of doing this.

Let's say you are currently generating $500 a day and your goal is $1,000 a day. If it is taking 50 leads per day to generate the $500, you could assume that it would take 100 leads per day to generate $1,000. This assumes that the lead conversion remains the same. My experience has been that, as a rule, the conversion will remain the same up to a certain quantity of leads. Then it begins to degrade.

This would give you a very basic jumping off point so that you can set a goal of how many leads you need to reach your goals.

Best,

- Ty Hall