Hi Thad

1. My top 3 criteria when promoting a product are as follows:

a) Knowing that I will get a return Mail out from the product owner
b) Commission Structure
c) The value the product has to my list

2. I would mainly need some high quality swipe emails and to ensure the sales page is up to scratch

3. The top 3 incentives for me are the same as my answers for question 1

4. Me personally it would be the emails, but others would need Graphics, article and ezine comments, keywords for a PPC campaign and most importantly the affiliate link

5. Basically you just need to build up a rapport with your JVs and let them know that you can add value to their business so it is in theor best interests (not yours) to get behind your launch.

Considering the fact you wont know these JVs at the beggining, the main thing to entice them to launch is the Commission earned, the price of the product, the sales copy, the quality of the product and also the Pre-launch content and proccess as this is very important to getting those conversions which in turn will make you JV partners happy ;D

Hope this is of interest for you.

Out of curiosity Thad what is your product about?