Quote Originally Posted by Thad Bong

1. What do you look for in a product? What about a product makes you want to promote it? List your top 3 criteria for a product to promote.
-there is a big demand for the product
-the conversions are high
-the product creator is not a jackass

2. What kind of information do you want on a product? What kind of information makes it easy for you to go out and do what you do best?
I'd preferably want full access to the product. If not, then a very detailed description in either a PDF or a video telling me what the product is, what it does, or what it can do.

3. What kind of a JV deal would be attractive to you? List the top 3 incentives you look for in a JV deal.
-having a solid team behind your product would be attractive (i.e. launch manager, JV/affiliate manager, copywriter, etc.)
-having a huge booty...er...I mean back-end (i.e. lots of opportunities to make money...a big front-end doesn't hurt either)
-a JV contest where everybody has a legit chance of winning cool prizes (as opposed to just the top 5 people winning cars)
-responding to JV partners' emails promptly and courteously

4. What kind of affiliate tools do you need? Articles, graphics, viral stuff, anything and everything that will make it easy for you - which of these are crucial and which of these should we just forget about doing?
It depends what you're trying to sell. If it's a typical Clickbank product, then include the works: ecover graphics, articles, swipe emails, and so on. Another good "affiliate tool" is a webinar featuring just the product creator and the affiliate, but it obviously doesn't always make sense to do one.

5. Is there any other relevant information that I have missed that is absolutely crucial?
Haha...I don't know...just had a brain fart. I'm sure others will have a ton of input on things which I overlooked. And that's actually another good point - if you're doing a launch, make sure you have at least one additional set of eyeballs to look through your entire launch before doing it. People always screw something up, whether it be forgetting to send a vital email, uploading a video, having a weak follow-up, etc.

Good luck,
Curtis