You know what's funny? Right after reading your post, I had two thoughts:
1) "Holy freaking crap...that was freaking brilliant." and
2) "Rob should write a report or something...that would be pretty freaking sweet".
Well...looks like you read my mind on that second point (or did I read yours...?) :P
Anyway, thanks for taking the time to write this insightful and politely blunt report. You could have easily charged for it and I for one would've been happy to pay for it.
For everyone who isn't on Rob's list, get on it, and also go here to download the free report: http://www.robthegenietoth.com/