The short answer here, is the last line of your post: Test, Test, Test.
Here's the long one
I have had great success with using a VO artist to do the actual face-time on camera, but it totally depends on the product. If the product and affiliated business organization is tightly tied to YOU personally, then it's NOT a good idea, and may very well drive down conversions.
The perception can be that you have something to hide, you see.
Now in the case of a larger organization where people understand that the nominal Owner has staff, etc., it can be a very powerful thing, and often increases response as people may perceive the use of a "spokesman" as lending authority to the overall business elan, and that can be a very GOOD thing.
Case in point, is what I do for Peter Drew: He rarely goes on camera- I usually speak FOR him, and that works very,very well for us. Could be I'm just a more glib and facile liar...
I'M JUST KIDDING!!
Seriously, sometimes it's easier and more powerful to make a case for a product as a third party- but the thing to do is look carefully at the product and business, and ask yourself; "Would having a spokesman lend weight to this... or appear evasive?"
Reply With Quote