PPC is an awful place for a rookie to start as there is a LOT to learn.
For newbies, here are my recommended steps.
1. Stop buying ANYTHING online! This just uses up money you will need later.
2. Identify a niche target audience with a serious problem they are hungry for.
3. Research to find out if there are products you can become an affiliate of (try Clickbank) or create that will solve their problems.
4. Put together a useful free report/ebook or video that provides some useful help with this problem and offer it on a lead capture page to build your list.
5. Put ad tracking in place that tracks your lead capture page conversions so you can tell where you advertised that worked.
6. Build your list through marketing techniques like advertising and ad swaps. As your list builds, you can do bigger and bigger swaps.
7. Offer your list additional products that solve more of their problems. These products can be affiliate products from places like Clickbank or ones you develop yourself.
8. Outsource all the work so that you earn money without tying up your time.
9. Pick a new niche and start over
I have a number of free webinars I have done for my members. The free training videos can be accessed here.
http://ebusinesstutor.com/blog/videos/
(no signup required to view them)