Laik, I think that the WF is great. But, I think the importance of actually having a knowledge base cannot be played down. i think the answer to your question greatly depends on what your niche is. Is it internet marketing? If so, what is your skill set? I would get deep into blogs, news sites, and news that is relevant to those topics. To be a subject matter expert, you need to be tracking the feeds in your feed reader of all the top blogs and sites in your niche.

Seems like newbies are in such a big hurry to "sell something" that they lack the knowledge to sell from. If you are already the subject matter expert - great - then, work on your marketing piece of the puzzle. Until then, I would work on the knowledge. Don't sell something until you actually have something marketable to sell.

Best of luck to you.