How To Approach JV Partners...Some Tips!

[Aira]

Wow Craig. This is a really great post. I guess the most common error for online marketers is that they think they have to be great first before other people will do things for them. What they don't know is that it all starts with helping other people.

Karma is great. The more people you help, the more you will get back. It all starts with focusing more on other people and less on yourself.

[trafficaddict]

On a side note...

If you are offering to promote them... you include your list size, and past results from your previous
promotions in the e-mail.

This really helps seal the deal in my experience.

[Gary Gregory]

Some VERY good information within this thread. I can already tell that this forum is outstanding!

I was an executive sales trainer offline for almost 20 years and you are all 100% correct when you say that the relationships you build with people are absolutely the MOST important thing, period!

At the end of the day it ALWAYS comes down to the personal relationships. Smart marketers understand this and those that don't, be warned. Any legitimate long term business (online or otherwise), MUST remember that people are people, and have to be treated with respect, sincerity and good service.

When you approach JV partners (fellow human beings) with this mindset, you will be golden.

[Alminc]

This is very useful thread, many different angles discussed.

I am not experienced in doing joint ventures (will soon try my luck though),
and for me threads like this one is like a university.

What I feel should also be said is that not only guru needs to be approached
with big respect but also a good JV broker. These two are on the same level,
so it wouldn't hurt to 'bribe' a JV broker to work for you in the same way as you
bribe the guru. Why not give to JV broker something that he's usually not getting
from other clients? Just a thougt...

Almin

[Rob Canyon]

Craig,

Excellent post... How's this for a email subject line to a potential JV partner.

subject line = "?? did you send me this re: launch assistance reqd... pls & thx"

body = {firstname}, Here's the details re:
my 50/50 commissionable $1997 product that
goes into prelaunch today.

http://www.sefogo.com/jvnotifypro

It would be great to have you on board.

Rob
skype id = irtgr8

p.s. off to the Dodgers game tonight... lets skype tomorrow... k

[jayneeldaxini]

Great tips. One thing I learned is that when you are approaching them don't only think about yourself. Put yourself in their shoes. What would make you want to JV with them? When you approach a potential JV partner, they are thinking about themselves. They are thinking "What's in it for me?". Everyone these days are screaming "Promote my product and I'll give you xx% commission". Although that does still work but not always because that way you have a lot of competition. So you need to stand out from the rest and offer them something that others are not doing.

Just my 2 cents.
Jayneel D

[tamilseo]

thanks for great tips Craig

[KevinRiley]

Myself, I like a subject line that doesn't waste my time. Respect that and you have a much better chance. Don't get tricky, or I'll nuke it without even looking.

A subject line that tells me this is a JV invite and what it is for will get read, especially if it is from someone I know.

However, much, much better is if you take the time to contact me via Skype or phone. That will get my attention.

In fact, Louviere did it right the other day. He chatted me up at Friday Night Chat and called my attention to an e-mail he was sending me. then, we got on Skype.

[Damian Kitchen]

cracking information everyone. this is very useful to a newbie like me :

thx everyone

[citrus]

See Kevin, you're different in a couple (good) ways:

1 - you make yourself contactable. Some people hide behind "no-reply" email addresses and/or helpdesks.

2 - you actually read your emails AND pay attention to JV invites. I'm sure you get a billion of those each day :P For most people of your stature, a JV invite, no matter how to-the-point the subject line is, would almost certainly be ignored (unless it's from someone they know).

Unfortunately, what works to get your attention usually doesn't work on other experts and top marketers. Would be nice though, wouldn't it?

Myself, I like a subject line that doesn't waste my time. Respect that and you have a much better chance. Don't get tricky, or I'll nuke it without even looking.

A subject line that tells me this is a JV invite and what it is for will get read, especially if it is from someone I know.

However, much, much better is if you take the time to contact me via Skype or phone. That will get my attention.

In fact, Louviere did it right the other day. He chatted me up at Friday Night Chat and called my attention to an e-mail he was sending me. then, we got on Skype.