Some VERY good information within this thread. I can already tell that this forum is outstanding!
I was an executive sales trainer offline for almost 20 years and you are all 100% correct when you say that the relationships you build with people are absolutely the MOST important thing, period!
At the end of the day it ALWAYS comes down to the personal relationships. Smart marketers understand this and those that don't, be warned. Any legitimate long term business (online or otherwise), MUST remember that people are people, and have to be treated with respect, sincerity and good service.
When you approach JV partners (fellow human beings) with this mindset, you will be golden.