Very Good Tip!
It beats: "Would you like to be involved in a $400 Mill market in 2010 on 50%+?"
(BTW, that will be my line.....)
You are right.... It has to be first impression... If you can't create an interest - or indeed be cheeky 8) ,
you should read about "people" before you try "selling" - no matter what the gurus say.
But there is always "copy"