How To Approach JV Partners...Some Tips!

[Ty Hall]

Great tips guys!

Best,

- Ty Hall

[Bill Ross]

One e-mail headline that I have used with great success is

"Hey [firstname], personal JV invite (Please Do Not Share)"

For some reason, that e-mail gets people to open every time.
And then my sincerity in the e-mail gets them to reply

These are some great tips in this thread. Proving that you are
a customer or a fan of their work is an amazing way to grab
their attention as well!

Matt

Yep I have to agree that headline does work well!

Bill

[RyanMoran]

I've never had success getting JVs when using the traditional approach, so I always use reciprocity. I go and become somebody's #1 affiliate or promote the heck out of them for a week, and that gets me onto their radar screen. Oftentimes they contact me with a, "Hey thanks, what the heck are you doing - it's working well!"

When they contact me first, that's a good sign.

Use the reciprocity, and they'll not only feel like they "owe" you a JV, but they'll be excited about it.

[NYC]

There are many ways to find JV partners, especially online. These days, many people can be found online and on many popular websites/forums. When you look for a JV, make sure the other person won't screw you over nor have a bad reputation. After working with the person, main thing to keep in mind with is learning. You may lose money or friendship but knowledge will always stay with you from any experience you come across in life.

[Vegas Vince]

My copywriter Brian McLeod calls my "cherry picked" 100% approach to scoring big time JV's the......

"You're gonna mail for me Mr. JV...you just don't know it yet."

He's probably right....and for what ever reason....I have yet to be turned down by one Joint Venture partner yet....for the one and only product I have out.

Perhaps because I only have one product...and it's that damn good....sales copy included.

Figure it will be my only product too....unless I get real smart about something other then exploiting the barter world...and that aint likely.

To me...it's a mind set.

It's confidence in knowing that what you have created is absolutely the best it can be....and the best period.

It's knowing that I put my heart and soul into my one and only project....because I had nothing else to offer....if it flopped.

No upsells, no gimmicks, no fine print....and a $297 price tag....split 50/50 via RAP.

Truth is....I was never taught that it was difficult to score JV partners....because I never really considered myself an information marketer. So I never feel into what's considered "the proper way to approach JV's." I'm glad....I never read those cheesy ebooks about it either.

Maybe that's why I've done as well as I've done in the past few weeks in terms of scoring some pretty decent names to push a product by a guy not known outside of the warrior forum....and my radio show.

Granted I have little use for most information marketers.....

I always figured there was a major credibility problem with those who critique and write about stuff they them selves are either clueless about or things they themselves have never done.

I practice what I preach...and it comes across....in terms of credibility.

Because I have enough faith in my product to know that I don't have to approach ANYONE LIKE SOME FRIGGIN' VICTIM who begs, whines, and kisses ass---for some "guru" to push it.

I set out with three names on my list once my "Barter Arbitrage" product was finally complete.

It was mailed yesterday. I am rather over joyed with the numbers after one day. 8% cent conversion rate.....and even a dummy like me knows that aint half bad.

I picked out three guys in advance based on the quality of stuff they sold, their repuations for delivering consistent quality, the size of their list, and the fact their products were ones I knew inside and out...and they meshed well with mine.

I basically told them that they would be promoting this product of mine whether they new it or not.....and I even discussed them by name on my BlogTalk Radio show Sales and Marketing Behind the 8-Ball.


Funny thing is.....they all did.


In the end.....

JAMES J. JONES.....IN.

ALLEN SAYS......AND DUDE EVEN GAVE ME A PRIVATE SECTION ON HIS WARRIOR FORUM TO TEACH MY BARTER STRATEGIES....SOMETHING HE HAD ONLY DONE ONCE BEFORE IN THE HISTORY OF THE FORUM.

And finally.....the Legendary Marketer....JF JIM STRAW.

Jim's reputation, and legacy pretty much speaks for itself. He remains one of the most respected marketers of ALL time. Period.

He doesn't mess around endorsing "junk"...he's got all the money he can spend..and his reputation means something to him. Same goes for Allen Says and James J Jones.

So yeah..it's an honor. But it wasn't hard...to pull off. Create greatness...show them the money....and tell them to mail the damn thing!

With guys like that.....I don't have to beg anyone to mail my product this week.......because I can just drop names....and now JV's come to me.

I guess it comes down to truly believing what you have really works.....and believing in yourself. Treat JV's with respect for sure....but not like GOD.....or you will lose your personal power, self respect...and more often then not.... look like a clueless newbie....a victim.

Nobody wants to deal with those types....no matter how good their stuff may or may not be.

Figure I like the style of this dude named Rob the genie Toth. He might be next on my list.....because he'll make us both even more money.

In anycase.....have faith in what you produce. If it's half-assed and even you don't really believe in it......pretty hard to get someone else to gamble on it.


xxx Vegas Vince

p.s. Rob Toth.....you are next brother. I like your stuff. I'll be in touch.

[jimproser]

Hey thanks, good tip. How can we get in touch? Saw your sight, are you available for JV opportunities?

Jim Proser

[Michael McMillan]

Thanks for the great tips Craig!

Another thing you can do is to visit the sales pages for the big product vendors and super-affiliates in your niche and subscribe to their lists. If they use aWeber or a number of other auto-responders, they are required to include a physical mailing address at the bottom of every email they send to their list.

Set up a database with their names and email addresses. Create a brochure describing your product and give it a stunning headline. Give the specs of your product and the URL to your affiliate page.

You might also include a short handwritten note. Mention ANY connections you may have with them. Have you promoted their stuff? Include URLs for review pages you have for their products. Include articles (URLs) you have submitted reviewing their products. Give the URLs for any videos you have posted promoting their stuff. If you've got a blog and have mentioned them or have links to their sales pages mention that. If you can convince them that your have tried to promote their products in earnest--even if you haven't sold a ton of them--they are much more likely to consider helping you out.

You can use regular snail mail, or--for the bigger guys you can use Express Mail or even FedEx. Sure, it costs a bit but even one big guy can make a huge difference. For what I call lower tier affiliates--guys without huge lists but who create pre-sell or review pages in your niche, you can create postcards announcing your launch and links to your affiliate page.

--Mike

[Neil Cook]

Some great tips in here, nice to see when people are prepared to share their knowledge and experience so we can all move up the ladder.

I like to think of it as that old (ish) "six degrees of separation" or was that "six degrees of Kevin Bacon"?

You know how it's supposed to work, you can get to just about anybody by going through less than six people?

You just need to find the right path, sounds easy so I'd best get back to making it work!

Now where's that reply from Ryan Moran I saw earlier, if that's the real RM, I think he's been around some of the BIG GUNS!

Onwards & Upwards

[BrandonFredrickson]

One mistake that I see a lot of people making is that they approach potential JV partners as though they are simply affiliates looking to make an affiliate commission. This is of course sometimes the case, but if your looking at A and B tier players they do not think of themselves as affiliates, and although your commission check is nice, it's not likely to be a huge reason for them to mail for you. They want to see that there is a strategic relationship that can be formed with someone, and so you should show them this.

[Becky jenkins]

Thanks for all the information here about jv's. I have been taking some training with Chris Freville, he has done numerous jv's and new product launches and been very successful and one of his key messages is build relationships with other marketers. I recently did a jv with a very successful marketer and it went very well and it seems to be a great way to do business. My thoughts would be to find a unique way to ask the marketer if they would consider doing a jv with you, perhaps send them a video with a personal request, send them somthing in a package which they need to sign for, now that certainly gets their interest, they can't resist looking inside and seeing who its from.