Hi

It matters not whether you are a one-man/woman company director or part of a large organisation - a company is made up of three parts: the company (a separate entity in its own right), the shareholder(s) and director(s).

"We" would be appropriate when referring to the company.

However, if you are referring to specific actions that you, as director/employee/shareholder, have taken, then "I" would be perfectly appropriate.

If you are self-employed and a sole trader, then "I" would be the correct term to use.

But, as will most things, there are "grey" areas when one or other term would be perfectly suitable.

Jamie