>> 700 page eBook
WHAT!?

That is a membership site ... with at least 7 months (100 pages per month) worth of content. But a book??

How do you even pitch that...

"In my 700 Page Book, You'll Discover"...

No I won't! Because I'll never read it.

700 pages!?

If I was his friend and saw him in person, I'd literally slap him. And I think eventually he'd thank me for that slap.