EXACLTY!
Talked to a guy on another forum yesterday and he had just finished a 700 page eBook on how to build upright basses.
He was wanting to know how to market it.
I had no clue - where do you find a hungry market of people who have a burning desire to build their own upright bass?
Obviously he was passionate about the topic and very proud of his product - but the fact is - I can't imagine it selling in any quantity.