Quote Originally Posted by JasonB
Nino,

What are you building the lists for? that will definitely affect the "How, what, when, and why" for building lists.

I assume your wanting to sell products to your list, is that correct? Typical price $27-97 or higher ticket?
Marketers build lists for the sole purpose of making money from them...that's kind of obvious. A marketer who builds a list without intending to sell anything to that list is not a marketer in that context.

Also, I don't think you should make up your mind that you want to sell $27 ebooks to your future list. That's not the right mentality because you'll be limiting your earning potential, plus, if you start building your list with the sole intention of selling stuff (instead of building a relationship while selling stuff), then your open rates will suffer and your unsubscribe rate will be relatively high.

Instead of figuring out what to sell them before you start building a list, figure out what they want to buy after they're on your list. Every email marketing expert will tell you to train your list in order to do what you want, whether it be opening your emails, reading them 'til the very end, buying your stuff, buying other people's stuff, or commenting on your blog. Once you've ethically trained your readers to do your bidding, then you can get away with selling them whatever you want.

Curtis