Not sure if I understand exactly what your asking but I'll try anyway. If you are looking for ways to get traffic to your own website then you should look into article marketing or writing blogs. If you have some money to test then you can definitely use some sort of PPC like adwords, yahoo or msn. There are also alot of other ways to advertise like banners, guest posting, forums (dont spam) and so many others I couldn't get to them all. If you need more specifics just say the word.