Hi,
If this is your first website (and it sounds like it is) you need to look at the keywords you want to rank for.
For a first timer this is the absolute most important point. Identify 5-10 keywords that have low competition but reasonable search volumes. Go for low competition first. If you rank for a keyword (even if there are few searches) it will prove you can do it and you will be spurred on to make it work and make money. Get keywords that are hard to rank for (even with loads of traffic) and you will fail, possibly get demoralised and give up. Success is not always about the money, especially in the early days of learning this trade.
best of luck
Tony