Totally agree! Building and maintaining rapport is essential if you want to keep the atttention of your subscribers.

It does require some effort and it also requires consistency. I've tried 2 weekly, monthly, 10-daily etc newsletters in the past and the one that works best every time is WEEKLY - on the SAME DAY each week and preferably at the same time. (that's why 10-daily doesnt work as it won't arrive on the same day each time)

Plenty of good quality free content and peppered with good quality free gifts from time to time. That's how to build people's trust.

My customer list currently opens at 45% and my subscriber list at 22% and i'm working hard to bring my subscriber open rate much higher.

Bare in mind lots of people are on lots of differnet lists so you must make yours stand out. It does involve more effort but when you do promote your conversionx will be huge.

Cheers

Ed