Thanks, Eric.

Those are some solid advice as well.

For the record, I know it would sell even better at $247, but ClickBank isn't letting him reach that amount at the moment. His OTO could then be raised to $67. If he adds his new product, he could raise the price to $97 and still maintain a high conversion rate.

In some markets, it's all about presentation (emphasizing). In some markets, it's all about the words (the story). In some markets, it's all about the supporting documents (proof in images, testimonials, case studies, etc.). In some markets... it's all about EVERYTHING.

This is why we see ugly sites sell well, but also beautiful sites sell well. They're different markets, different audiences, difference responses, different results. However, they all still have the same basic principles, so we all need to learn them whether we're copywriters or just marketers.

If you're going to spend any money this year, spend it on some copywriting courses. Your investment will surely yield a high return in the future.