Hi Kirk...

First a side note I'd like to mention:

As with many situations, having a lot of variety in great tools can be both good and bad ... simply because too many tools can create overwhelm and confusion. On the other hand, not enough tools means less "ease of use" for your affiliates. My suggestion: do make sure you have variety, but don't go overboard.

But let me run through some of the items I'd consider:


Broadcast emails - 2-3 suggested

Autoresponder emails - 2-3 suggested (can be same as broadcast, though a broadcast should be setup so either email can stand on its own... whereas the AR emails should be best written as a series, ie: email 2 could be positioned as a "followup" to email 1)

Blog Post (for their blog)

Review Article (for article directories)

Banners - preferably 2 varieties and always focusing on "direct response" vs "pretty"
125 x 125 blog button banner
horizontal banner
vertical banner
larger "thank you page" banner
* also can double as image ads if they are running image PPCs

PPC ads - pre-formatted for Google but also encourage them to run MSN and Yahoo tests
* can also work as classifieds ads for ezines etc

short text ads - status updates, forum signatures, facebook status

Twitter promos - 140 char promos ideally written for Twitter usage... have several of these

browser warning bar - (top area notification bar, pre-coded)

exit pop up - (banner ad or other pitch worked into exit pop, pre-coded)

peel away ad - (corner ad, same thing, pre-coded)

crawl up bar - (again, same, pre-coded)

rebrandable PDF - preferably with dynamic rebrander system

video - one that they can use on their blog, in conjunction with their thank you page banner etc

brandable video - for distribution in video networks

postcard images - yes, some people actually still market via direct mail. ;-)

what else?

I'm sure I missed several but the above are what come to mind first so a handful of those is what I'd certainly make a priority.





As for 2 ... I'm sure there are dozens of very qualified individuals on this board alone, but that's certainly a service I offer (and, in fact, get frequently hired for).

Best of continued success with your business!


oh... and also throw in TRAINING, MOTIVATION and RECOGNITION elements to your affiliate program!!