Offline meaning... in the "internet marketing making money opportunity" space, the niche wherein internet marketers are providing all their bag of internet marketing tricks to traditional bricks and mortar companies.
For example, products like that which Mike recently promoted here with Steve Mount's Offline Marketing Pro. Those products teaching business systems to those who are interested in promoting themselves as consultants to small business - also commonly referred to in some IM circles as "offline" or "offline marketing" or "marketing internet services to offline businesses".
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