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Re: DON'T USE TESTIMONIALS on Your Sales Page...
Another tip that has worked well is to save all the many, many sales letters you have no doubt received as coaching points.
You then take the best bits from them, reword and/or improve them in your own way and using your own words and use that.
It has worked pretty well for me and has meant that I can turn around sales pages fairly quickly but quite cheaply too.
Michelle
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