Hey folks,

It's Desmond Ong, reporting some great tips here again. (I do have a blog, but seems no one is reading it, might as well post here)

Alright, let the cheesy tip of the day begin.

DON'T USE TESTIMONIALS ON YOUR SALES PAGE...if you can get case studies.

I have a info business in the dating niche with a business partner of mine from England. Basically, he is the face of the business and I do all the marketing stuff.

Recently, we did another mini-re-launch for a product that we called "The Bar Pickup". It's basically a tiny DVD course that we are selling for $197.

My business partner, Darren, was telling to use the "stale" testimonials from our previous "dating students" because we were short on time as the launch day was nearing us. I wasn't convinced and I told him something that literally boosted our conversion.

I told him to get a few of his geeky friends who were looking for girlfriends and then go to a nearby bar and video recorded the some scenes. (I'm not going to go deep into this)

The point is, my business partner came out with 3 excellent cases studies about how three geeks literally "changed" their lives after meeting him. So, our sales page is all about the 3 men and the benefits of using our system.

And guess what? We had a whopping conversion of 7.8% for our main list and our sub-list gave us a conversion of 12.9%. (Stats might not be accurate -- we did some mistakes along the way)

We didn't even hire a copywriter to write us a sales copy.

What I Learned: Case studies ARE WAAYYYYYY more effective than reviews or testimonials.

Cheers
-Desmond

P.S. This might not work in other niches though. But it might just work in some popular niches that you can see instant results like make money online.

P.S.S. I would also like some feedback this. Thanks. ;D