Hey Mike G,

Yes you are right. Sales copy is very important too and that's why the top dogs are spending tens or thousands of dollars just for a page of words.

But what I'm saying is that when people read your email (even if your email contains some sales pitch) -- the people's mindset are set to "Receive". When they are reading a sales copy, their mindset is set to "doubt".

I don't know if you know this -- but Frank Kern recently shared a great video called "Triangle of Trust" (I think it was the same video that John Reese pounced on Frank Kern).

Here are why email copies are better than sales copies:

- You are "warming" your prospects up to buy your stuff

- You are building a relationship with your subscribers

- Your subscribers feel closer to you

- You don't sound like a typical sales man


Now, I'm not saying that what I'm saying here is 100% accurate. You gotta test this in your niche. This worked fine in my wellness and dating niches.