Hi Linda,

Welcome to the site. First things first - I am a big fan of the WF and eblieve you can not only learn a lot there but also meet some great people so I wouldn't give up on it just yet. The folks there are a lot friendlier than some other forums and are of a higher calibre than some other marketing forums (excl. this one of course!). Well worth keeping your account there and checking in from time to time.

As to the launch - the choice is really up to you. Getting a good launch going can be quite a challenge, and as you have found - recruiting people to work with is one of the biggest challenges.

I have launched a number of products over the years and while this is just my own experience, where it is a niche that I am new to, unless my product literally blows everything else out of the water, then a soft launch can work well.

Your sales might be slower, but over time you can gain traction. People will notice you. You will make sales. Affiliates will find you on Clickbank. Other product owners will approach you asking to JV with them. And as you build up these contacts of customers, affiliates and potential JVs a relaunch, or launching a new product in that space, gets easier and easier. You have resources you can leverage. When all you have is a product, you have to try and leverage the resources of other people, which is often far harder.

On the flipside, a big product launch can be hard to get going, but can provide an instant payday for you.

What niche is your product in? Are you established in that niche?

And have you also considered what you are offering your JV partners? Have you send them a free copy to review, offered a generous commission etc.? Consider the situation from their perspective and decide if there is anything else you can do for them to make it a "no brainer" to promote you. What would get *you* excited enough to promote a new product?

All the best,
Richard