I was thinking it would be cool if you did the squeeze page to build your list exponentially while giving your jv partner a huge chunk because they are possibly sending you long terms customers if you build relationships with your list.

The lifetime value of a customer is worth way more than anything if you are building a real business. This is why I plan to give my affiliates and jv's as much as I can because they will be helping me build a long term business and I value that.