Quote Originally Posted by Brandon Fredrickson
I find that more traffic is available in the search network, but my ROI is at least twice as high in the content network vs the search network, and that's before I got out and play let's make a deal.

There is a very specific way to do ads in the content network, and if you do them that way you'll kill it.
Actually Brandon, there is waaaay more traffic to be had on the content network. There are literally millions and millions of websites and publishers on the content network.

Also, Google only controls 30% of the overall traffic on the internet. The figure most people quote is that Google controls 60-70% of internet search. This is a very true statement, but the majority of traffic funnels do not start with search engines. If you are only talking about search traffic, then Google is King. If you talk about overall Internet traffic, they still own the lion's share with 30%, but is still another 70% of traffic out there for the pickings.

Why do you think adult sites and porn sites dominate the top 100. They have a killer traffic funnel that is not matched anywhere. This is why links are so important. Most sites get the majority of their traffic from backlinks.

The reason most people believe there is more traffic on the search network is because they don't understand how the content network works.

One other note, if you check out the major players in the advertising industry you will find that they all buy traffic using media buys. The reason is because there is more traffic to be had. That is why you can straight kill the content network by cutting Google out of the picture by going directly to the source.

Tommie