Hey James,

It all depends on exactly what you are trying to do online.

In my case I do both ... I use aliases or "pen names" for some of my products that don't fit my "primary" presence online. In my case I PERSONALLY want to continue to promote my training, coaching, internet marketing consulting with my NAME.

But if I want to really test out a niche and write or outsource a product to sell in that niche ... I use a PEN name since I don't want to be known as the guy that is ALSO a "golf expert" ... or dog training expert ... or crochet expert ... you get the picture.

My suggestion is figure out your CORE business where you want to put YOUR PRESENCE AND NAME ... and everything else, use a pseudonym! Just my two cents!