Joint Venture Marketing - How to Use Selling Triggers to Increase Response
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Joint Venture Marketing - How to Use Selling Triggers to
Increase Response
by: Gary Huynh
Words: 959
Joint ventures are one of the most effective ways to grow
your business. Yet, like many of the most effective
marketing strategies, when done improperly, your results
may often be poor.
When you try to sell your product, you use all sorts of
conversion tactics such as building a relationship, getting
your benefit across, using deadlines, exclusivity and calls
to actions.
So it would make sense to follow the same guidelines when
trying to attract joint venture partners right? Your main
goal is trying to get people to take the action you want
them to. People are all the same. They respond to the same
triggers. It doesn't matter if they have years of
experience in guerilla marketing or if they're a newbie.
Let's examine some of the trigger points that will increase
your success in landing joint ventures:
1.) Building a relationship
People are more likely to work with someone they've worked
with before. They're also more likely to buy from someone
they've bought from before. That's because trust is the
most important facet of any relationship. If you approach
me and I have no clue who you are, then I automatically do
not trust you until you do something to build that trust.
You can build trust in a variety of ways. One way is to
refer to a mutual business partner. Let's say I've done
business with your friend Jeff. I trust Jeff because we had
a good business dealing. If Jeff endorses you, then you've
automatically gained my trust. So go contact Jeff and have
him contact me. All you have to do is ask Jeff.
Perhaps you don't know anybody in the business. That's when
you use the law of reciprocity in your favor. This law
states that whenever you do something nice for someone,
they're more likely to reciprocate. For example, if you
provide good information to prospects for free, then they
feel like they owe you something.
You can do a variety of things for potential jv partners.
You can create marketing material that they can use for
their affiliate program. You can create screencam video
tutorials of their products for them so they can give away
to their customers.
It will take more work to do this than simply sending out
an email. If you've researched your potential jv partner
thoroughly, then you'll know the volume of business you'll
gain will be worth your effort. Even if this jv prospect
doesn't work with you, he'll more than likely refer you to
his other heavy hitter friends.
Obviously, what I've outlined above may seem like a lot of
work. You may just be happy send form letters to as many
people as possible asking them to promote for product for a
split of the profit. You may get a few interested people
based on the volume of emails you send out. If you use the
brute force tactic, you'll surely run out of prospects to
email eventually.
Now that you understand the importance of building a
relationship, let's look at the second trigger.
2.) Exclusivity
People like to feel like they belong to a special group. If
you tell them that they were specifically selected based on
some criteria, they'll feel special and will more likely
respond positively. Stroke their ego a little.
Here is an example of this method:
Dear potential jv partner,
I read your article on "xyz site" and thought it was very
informative. I like how you pointed out blah blah blah.
Based on your article, I felt you were an authority on "xyz
topic". I have a product related to this niche and I'm
seeking experts in the field to promote my product for a
split of the profits.
or
Dear potential jv partner,
I'm contacting you because you were recently featured as a
top affiliate for 'xyz product'. I have an exclusive
invitation only affiliate program and I'd like to invite
heavy hitters such as yourself to join. I'm only accepting
about a dozen partners at this time so that you have the
benefit of less competing partners.
3.) Perks
Many people do not know the difference between an affiliate
and a jv partner. This difference should be noted because a
jv partner can bring you so much more business than an
affiliate.
When you have an affiliate program, your affiliates are
commissioned employees. In a sales organization, people who
make more sales volume per given month are elevated to a
higher commission level. People with spectacular selling
skills are highly coveted. They are an asset. If they're
not valued then they will jump to another opportunity. Why
should they work for you when they get more benefit for the
same amount of work elsewhere?
Your joint venture partners should get perks such as higher
commissions, exclusive marketing tools, a head start etc.
Giving away your product to a potential jv partner for
review is the least you should do. That's the bare minimum.
I still get joint venture emails where people do not even
offer to provide the product for review. It means they have
not done proper research on me.
What I've listed are three ideas to keep in mind when
contacting joint venture partners. There are many more
triggers you can use to increase response to your proposal.
Just look at the same triggers you use when trying to sell
your product.
As I've mentioned before, people all respond the same way
to certain emotional triggers. Utilize them every chance
you get to obtain a higher response from your marketing
efforts.
Gary Huynh has been working full-time online since 2003 as
an information publisher. He provides tools and tips to
help fellow entrepreneurs succeed in marketing. Read more
of Gary's articles at: http://www.sixfiguremarketer.com
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