Should you "Fake it till you make it"?

[Fimihan]

Interesting personal story, Brandon.

Yes, you could say the IM market is overcrowded, and a small player really has very little chance of making it.
However, the beauty of it all is that even within the IM niche you can create a sub-niche for yourself. For example, let's take a look at the highly competitive niche of "make money online". Did you know that a lot of people have been making a killing by sub-niching that even further , for example consider the niche "how to make money as a student working just 7 hours a week". Now, I don't know if that is a profitable niche, but if it proves viable, you can make money with much less competition... So the trick is as a newbie, stay away from the brutal competition of the big niches. Try to sub-niche the big niche further, and you can hone your marketing skills and make money in the process.

[BrandonFredrickson]

You can certainly drill down. I've spent the week in LA @ Jeff Walkers $25,000 Product Launch Manager event, and when Eben Pagan came to talk he spoke about that. You can take the 80/20 principle, then drill down even further, meaning go to the 20% of the 20%, and then see if you can find the 20% even in that. If you can drill down that deeply you can create something where a person actually feels as if you are speaking to them directly.
That all said, IM is far from the best, or even most profitable, niche to be involved in. So why am I doing it? Ego Seriously, I want to prove that I can sell stuff in the hardest market to sell in, and i know that if I can sell in the IM niche, I can sell anyplace. I've done Day Trading, Real Estate and Forex for a long time and have done well, but if I had to start all over, id probably sell things to people with zits, yeast infections, trouble with girls etc. It's a lot easier.

Brandon

[Kamran Chowdhury]

I agree with Fimihan, there are sub-niches within IM niche where you can be giving some very good tested info and yet you may not have to face a stiff competition.