Kevin - What you discussed is pretty much why I have started to do launches and marketing for other people. I really haven't had much of a desire to create my own product (although an opportunity just came up and so I probably will be).
I love the idea that I have 6 different business, and I own between 10% and 50% of each one of them. They are in a couple of different niche's, so all of my eggs are not in one basket.
I think that people just don't realize how much money can be out there. I mean if you look at the gravity, ranking etc of "How to Build a Chicken Coop", an info product about, you guessed it, making a chicken coop, they are making six figures. If you can do that with chicken coops, you can do it with darn near anything.