Hey Brandon,

That's a pretty personal story...thanks for sharing it

And yeah, I think you're absolutely right about how niche markets are so much easier to break into. There are so many reasons why selling in other markets is easier: more opportunities, less marketers to deal with :P etc etc.

Another thing is that the crowds in non-IM niches are generally easier to please. Many people in the IM niche are extremely sceptical, have a strong sense of entitlement, and have overly strong BS detectors which filter out some of the non-BS too :P People in our industry are so used to being marketed to that not seeing an OTO after a purchase (for example) would be a shock.

Niche marketing is so much simpler: find a problem, solve the problem, and voila! You've got a big happy list of customers (not to mention a nice paycheque).

Curtis