Hey there Barry

For the most part, the nice thing about offline courses, for small business and such
to use internet based advertising, is something that will give them a good 101 in
the world of the internet.

I personally would create a great DVD with a Cam Screen Capture walking them
through the fundamentals of doing business online.

i.e.

~ What is the importance of ranking high in the search engines.

~ How utilizing Quantcast, Alexa and Google Analytic could offer them
marketing research that would cost some offline companies thousands
to obtain ... they can get for free!

~ The importance of Web 2.0 properties and why blogs are almost essential
to most online businesses today.

~Finally, how social media marketing and video marketing have enabled some offline
businesses to out perform their local competitors by capitalizing on the local market
search for their industry.

A short 45-120 minute DVD would surely prove to be a great crash course and you
could easily sell something like that for about $67. People search and pay for education

In our courses we mainly give them the information they have been asking for, on
the other end of the spectrum, sometimes we have to give them what they need
as well

Hope that helps