I'd love to be able to claim all the credit, but really it was all Clayton

I took part in his contest back in January and was given three excellent physical products that shipped via FedEx to my house at no charge to me.

When I looked at Clayton's blog I saw that hundreds of people had taken part in the contest, and my thougt process was pretty much as follows "Hmmm, Clayton Makepeace is willing to give away several hundred thousand dollars worth of his own products, losing potential sales there. Not only that, he's spent thousands of real dollars out of his own pocket. Since Clayton is no dummy, it must be a good idea". So I figured why not have some of my own clients try it with digital products, which cost me/them nothing to ship and see what happens. So far every time I've done it the result has been very good.

Let me know how it works out for you.
Brandon