I do about 20K a month in media buys but not in the IM niche. You will get your wallet cleaned out in the IM niche big time. javascript:replaceText('%20;D',%20document.forms.p ostmodify.message);

You need to do this in the shopping cat. and diet areas.

Other then that you need to test like a FREAK>.

You will make $$ or loose a lot of $$ all based on just a fraction of a %.

You need to have the best creative that you can get and test.

Also you need to have your own Adserver running.

Most of the players will want a 5k IO to get started.

Thanks
Charles