It appears to me that in the IM niche alot of techniques and ideas are regurgitated- and thats absolutely fine especially if it is stuff that works.

Every once in a while it appears someone will come along with a genuinely new idea/ angle that can be really hot for a period of time.

The other obvious aspect is a degree of celebrity.

So repackage something really well, see an angle no one else has or develop the cult of your celebrity- all three together along with the right network will produce the best results

Success to all.